Pull&Bear reached out to me to design the Día de Muertos collection for the Mexican market. The brief was “you do you” which was exciting but, as you can imagine, a little bit too much freedom. But I really enjoyed the confidence in teaming up with me to deliver fresh Día de Muertos designs with an Mexican insight and avoiding the clichéd approach that many foreign brands often fall into. And when I say they trusted me, I really mean it! They let me come up with the concepts, arts and phrases used in the collection. By the way, it was sold-out nationwide!