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Pull&Bear Día de Muertos
Project Type
Illustration / clothing
Date
October 2023
Location
Mexico
I was asked to design a collection of four designs for Pull&Bear's Día de Muertos 2023. The Pull&Bear team, based in Spain, wanted a Mexican illustrator to give them a local's artistic approach to this national celebration so the brief was basically: "You do you".
The concept that I came up with was "Dímelo con flores"/ "Say it with flowers" as flowers (specially cempasúchil) play such an important and colorful role in Día de Muertos. My idea was to have optimism as a compass to navigate a holiday that has to do with death. If I there's a life after death, why not enjoy both now and then?
The collection (three t-shirt designs and one hoodie) was sold-out nationwide.