top of page

Create Your First Project

Start adding your projects to your portfolio. Click on "Manage Projects" to get started

Pull&Bear Día de Muertos

Project Type

Illustration / clothing


October 2023



I was asked to design a collection of four designs for Pull&Bear's Día de Muertos 2023. The Pull&Bear team, based in Spain, wanted a Mexican illustrator to give them a local's artistic approach to this national celebration so the brief was basically: "You do you".

The concept that I came up with was "Dímelo con flores"/ "Say it with flowers" as flowers (specially cempasúchil) play such an important and colorful role in Día de Muertos. My idea was to have optimism as a compass to navigate a holiday that has to do with death. If I there's a life after death, why not enjoy both now and then?

The collection (three t-shirt designs and one hoodie) was sold-out nationwide.

bottom of page